A 360° Agency Connecting Global Brands with Diverse Influencers—Shaping the Future of Influence.

Talent Casting

Brand Partnerships

Campaign Strategy

Joey Michael Parker
Founder & Principal, Talent Casting & Brand Partnerships

Born in Ventura, California and now based in New York City, Joey Michael Parker brings over a decade of experience at the intersection of influencer marketing, public relations, and brand partnerships.

Joey began his career in entertainment at MTV, interviewing celebrities and creatives on red carpets and at major cultural moments, an experience that shaped his instinct for storytelling, talent, and brand alignment. He later transitioned into fashion and PR, working across high-profile events including New York Fashion Week at IMG, before leading digital and social strategy for global modeling agency Wilhelmina Models.

Over the course of his career, Joey has executed thousands of influencer and talent partnerships, cultivating trusted relationships across talent, management, agencies, and brands, from Hollywood and Bravo personalities to emerging creators and category leaders. Today, his work focuses on strategic casting, campaign architecture, and building authentic, performance-driven collaborations that deliver measurable impact for brands.

At Twenty Seven PR, Joey leads with intention… curating talent, shaping narratives, and ensuring every partnership is thoughtfully aligned, commercially effective, and built to last.

Why partner with us?

Intentional Talent Casting

We cast with intention. From mom creators and athletes to reality TV personalities and cultural tastemakers, we curate talent lineups that are strategically aligned with your brand, not just popular. Every creator is selected for audience relevance, brand fit, and performance potential, ensuring campaigns feel authentic, credible, and impactful.
Custom-Cast Campaigns

No two brands are the same, and neither are our casts. We design fully customized, creator-led campaigns built around your goals, audience, and distribution strategy. From concept to execution, we handle the entire casting process, streamlining communication and delivering campaigns that resonate and convert.
Unmatched Industry Relationships

With over seven years in the industry, our founder has built deep, trusted relationships across talent, agencies, and brands. This allows us to move quickly, negotiate effectively, and secure the right talent, without brands needing to manage dozens of conversations or inboxes. We don’t just facilitate partnerships; we lead them.
Data-Driven Insights

Casting is only powerful when it performs. We leverage data, insights, and historical performance to inform every decision, optimizing talent selection, content direction, and campaign outcomes. The result: creator campaigns built for scale, efficiency, and measurable success.